The Fox and the Hedgehog – S2 Ep4 – Turning Places Into Demand: Property Marketing Secrets with Alan Place

20 July 2026 · 27 min

Episode Summary

Alex King from Alan Place, a Sydney property and place marketing agency, explains how a development builds a brand that turns into leads and sales. The conversation runs from brand strategy for new developments and precincts to the campaigns that bring in qualified buyers and tenants, and finishes on how AI is changing property marketing.

In This Episode

• What place marketing is, and how it differs from traditional real estate marketing
• Building a brand strategy for a new development or precinct
• Lead generation tactics that deliver qualified buyers and tenants
• The role of video content and digital campaigns in property sales
• Lessons from residential, commercial and precinct campaigns, and the impact of AI

Watch on YouTube, or browse all Glenclair Financial podcast episodes.