The Fox and the Hedgehog – S2 Ep5 – Who Decides, Who Advises, How You Get Noticed
This episode looks at how businesses actually get work done. Clear roles, decision rights and accountability let a business move faster, as long as the hierarchy stays light enough to be useful. An independent advisory board brings outside pattern recognition and challenges the founders' one big idea, if it's used properly rather than as a rubber stamp. And with generative search, paid media, content and brand now working differently from two years ago, what still wins attention is a sharp offer, proof, distribution and a point of view.
In this episode
- Why hierarchy still matters: mapping out your organisation and measuring the KPIs of each role, even if you wear every hat yourself
- When hierarchy helps, when it calcifies, and how to keep it light
- The value of an independent advisory board: what you're making, selling and counting
- What an advisory board is for, who belongs on it, and how to avoid turning it into theatre
- Emotive marketing and advertising in the AI era, and what still works